No doubt, the RD#3 was cool https://www.rmwx.co.uk/Collection/rm-28/ in an "I bet I'll see photos of John Mayer wearing that on stage in a few months" (to be sure, those photos did pop up), but the RD#4 feels more aspirational. It's a statement about how AP views itself as a watchmaker. And sure, https://www.rmwx.co.uk/Collection/rm-12/ while https://www.rmwx.co.uk/Collection/rm-72/ the RD#3 had commercial appeal for the Mayers of the world and not many more, the RD#4 will have even less.