At Hookstate, we’re more than a fishing brand. We’re a state of mind — where early morning casts, cold drinks in the cooler, and a quiet lake with zero notifications is the real definition of paradise. It’s not just about the gear; it’s about chasing peace, one catch at a time
Hookstate: Real Gear for Real Anglers
Hookstate: Born in Chaos, Built for Calm Waters
While the world was scrambling during lockdowns, streets deserted and fear in the air, Robert, a 31-year-old fisherman at heart, found peace where most wouldn't dare look—in the middle of a quiet lake, rod in hand, chasing calm through chaos.
That’s when it hit him.
"Why isn’t anyone making fishing gear that actually works for people who fish—not just pose for photos?"
And just like that, Hookstate was born.
Built on the water. Backed by experience. Worn by those who live for the cast.
We create fishing apparel that’s made to move