Wilsdorf the ArtistBeing obsessed https://www.modexx.co.uk/product-category/franck-muller/ by https://www.xrelojes.cz/Coleccion/gucci/ visual https://www.xorologi.it.com/Collezione/richard-mille/ perfection, the open-minded Rolex founder Hans Wilsdorf is quite a hero for many watch collectors. Myself included. He understood that for optimal marketing, every detail counted. For example, when he invented the name ‘Rolex’. He said: